Knowledge of E-commerce Among Artisan Entrepreneurs in a Historic Peruvian Resort Town (#731)
Read ArticleDate of Conference
July 17-19, 2024
Published In
"Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0."
Location of Conference
Costa Rica
Authors
Brandon Luis Humberto, Alfaro Nolasco
Sofía Cosett, Alvarado Honorio
Paulo César, Andreu Rodríguez
José Miguel, Gaitán Acedo
Erick Robert, Llico Llanos
Mariela Ingrid, Montañez Vega
Soto Abanto, Segundo Eloy
Abstract
This research aims to determine the level of e-commerce knowledge among artisan entrepreneurs in a historic Peruvian resort town. The study was basic in nature, employing a non-experimental, cross-sectional design with exploratory-descriptive scope. The entire population, consisting of 40 artisans, was surveyed using questionnaires with internal consistency verified by Cronbach's Alpha coefficient. The findings revealed that the transactional dimension showed a medium level of knowledge among most artisans, while the political and technological dimensions were found to be at a low level. It was concluded that the artisan entrepreneurs in the resort town demonstrated a low overall level of e-commerce knowledge, though specific criteria for improvement were identified in detail.