Interdisciplinary Analysis of Entrepreneurial Intention in Honduras and Mexico in the Context of Higher University Education (#1659)

Authors

Estrada Arteaga, Rixi Michelle

Cisnero Reyes, Yashiro Danahi

Abstract

countries is manifested in the limited generation of formal employment, forcing university graduates to seek alternative employment opportunities in highly competitive and globalized contexts. In this scenario, entrepreneurship emerges as a strategic option, especially when strengthened through higher education with interdisciplinary approaches that integrate creativity, innovation, and business management. However, gaps remain in our understanding of how this training influences students' entrepreneurial intentions. The objective of this study is to analyze entrepreneurial intention among students in the Gastronomy Bachelor's program at the Central American Technological University (Honduras) and the Business Management Bachelor's program at the University of Guanajuato (Mexico), highlighting the role of interdisciplinarity as a link between creative and entrepreneurial training. The research was conducted using a quantitative approach, with a cross-sectional and comparative design. Data collection was carried out using a structured questionnaire, adapted from the Entrepreneurial Intention Questionnaire (EIQ) by Liñán and Chen, and adjusted to the sociocultural and educational characteristics of both countries. The instrument assessed sociodemographic variables, attitudes toward entrepreneurship, subjective norms, perceived behavioral control, entrepreneurial intention, and perceptions of the interdisciplinary approach, using Likert-type scales. The results reveal distinct patterns between the two populations studied and suggest that the integration of interdisciplinary approaches is positively associated with higher levels of entrepreneurial intention, reaffirming the role of higher education in training entrepreneurs with economic and social impact.