Implementation Of Business Intelligence And Its Influence On Decision Making In Technology Services Smes In The Trujillo District, 2023-2024 (#705)

Authors

Salirrosas Rojas, Carlos

Cacho Chavez, Ena Mirella

Abstract

Abstract – The main objective of this article is to determine the influence of the implementation of Business Intelligence (BI) tools on strategic decision making in MSEs in the technology sector in the district of Trujillo, Peru. The research was developed under a quantitative approach, using a transactional non-experimental design and a correlational level of analysis. The sample consisted of 169 MSEs, and for data collection surveys were applied to MSE owners or managers, designed to evaluate the impact of BI use on the quality of strategic decisions. The results of the study showed a significant relationship between the level of BI implementation and the improvement in business decision-making processes. It was identified that 82.2% of companies with a high degree of BI adoption achieved significantly superior performance compared to those with medium (6.5%) and low (0.6%) levels of implementation. These data reflect the ability of BI to provide key and timely information, enabling companies to anticipate market changes and make more informed and strategic decisions. In conclusion, the findings demonstrate that the implementation of Business Intelligence is a determining factor in strengthening the competitiveness and sustainability of MSEs in the technology sector. By adopting these tools, companies not only optimize their internal processes, but also improve their ability to adapt and respond to an increasingly dynamic and competitive business environment. Keywords-- Business Intelligence, Decision Making, MSEs.