Exportation and diversification of blueberry markets in Peru 2012 - 2022 (#494)

Authors

Córdova Pariahuache, Johany

Palma Custodio, Arely Maridel

HerediaLlatas, Flor Delicia

Abstract

We will focus on companies that must adapt to new trends and needs to promote diversification, since many of them continue to opt for trends that are not sustainable in the long term. The descriptive, quantitative study, a non-experimental design, where the current situation with the investigated topic is described. They show that Peruvian blueberry exports have increased steadily in terms of value and net weight, although the price per kg decreased. In addition, the blueberry export market has expanded in the last decade in destination countries. Although some companies dominate the market, there has been an entry and growth of new companies that diversify the landscape.