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Business perception and change management for the use of virtual reality in an agro-export company (#1697)

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Date of Conference

July 17-19, 2024

Published In

"Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0."

Location of Conference

Costa Rica

Authors

Yarleque Ayala, Lady Di Irene

Cosio Borda, Ricardo Fernando

Ramírez Briones, Lorena

Noriega Monar, Gloria Mercedes

Cajavilca Gonzáles, Berenice

Abstract

The objective of this research was to determine the relationship between business perception and change management for the use of virtual reality in an agro-export company. A methodology applied with a quantitative approach, at a correlational level, was used and a questionnaire for each variable was applied as a data collection instrument. The sample was 136 collaborators. The result of the study was that the correlation between business perception and change management was 0.615, expressing a moderate positive association that was significant. The conclusion of the study indicates a positive relationship between the variables, which means that when there is a favorable business perception for the use of virtual reality, change management will be a process that will develop positively, in a less complex and more efficient way for the agro-export company.

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