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Research trends in the accounting program at UPAO, applying technological monitoring and redesign of research strategies, Piura 2023. (#799)

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Date of Conference

December 1-3, 2025

Published In

"Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI"

Location of Conference

Cartagena

Authors

Chuecas Wong, Efrain Ricardo

Jurado Rosas, Adolfo Antenor

Garcia Mandamientos, Edme Martha

Cespedes Crisanto, Nelly Yessenia

Lecca Reaño, Karla Patricia

Montes Baltodano, Germán Hildejarden

Zavala Sánchez, Raul Edwin

Abstract

This research proposed a redesign of research strategies in the Accounting program at UPAO, based on current and emerging trends identified through Technology Watch (TS). Using a mixed-method approach, 133 undergraduate theses (2019–2023) and related institutional documents were analyzed. The results revealed trends such as the incorporation of ICTs, sustainability, FinTech, and tax issues. Based on these trends, strategies were proposed focused on expanding lines of research, promoting the use of technological tools, and strengthening applied methods. The proposal seeks to align research training with the demands of the current and future professional environment.

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