The Administration of Authenticity and Emotional Adaptability (3A + E): A Management Theory for Nostalgic Product Companies (#692)
Read ArticleDate of Conference
December 1-3, 2025
Published In
"Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI"
Location of Conference
Cartagena
Authors
Maldonado-Peña, Ricardo Enrico
Ordoñez-Avila, Jose Luis
Abstract
Nostalgic products from Honduras have grown significantly abroad, driven by migration and the growing demand for sustainable practices. This work develops a specific administrative theory to improve decision-making and optimize strategies in companies that market nostalgic products. To conduct a qualitative analysis, a literature review was carried out, which includes analysis of academic articles, books, and official documents indexed in Scopus, following indirect qualitative strategies. The 3A + E theory offers an innovative approach that balances authenticity and adaptation to change, integrating humanistic and systemic principles to promote sustainability and success in companies selling nostalgic products.