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Artificial intelligence-based proposal to optimize logistics processes in the commercial sector in northern Peru (#480)

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Date of Conference

December 1-3, 2025

Published In

"Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI"

Location of Conference

Cartagena

Authors

Balarezo Zelada, Andrew Gabriel

Granda Pretel, Fatima Alexandra

Escurra Lagos, Jean Carlos

Abstract

This article presents the design of a prototype system based on artificial intelligence aimed at optimizing logistics processes in the commercial sector of Trujillo, Peru. The proposed architecture includes predictive modules and a conversational interface (chatbot) to address common issues such as stockouts, overstocking, and empirical decision-making. The system conceptually applies mathematical models for demand forecasting and automated recommendations. Key data sources were identified, performance metrics were defined, and a cost structure feasible for small and medium-sized enterprises was estimated. Results indicate that the system significantly improves operational efficiency, reduces logistical errors, and supports data-driven decision-making. The conclusions confirm the applicability of the system in regional digital transformation efforts, demonstrating its potential to enhance commercial competitiveness through accessible, scalable, and context-aware technological solutions.

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