Impact of Artisanal Innovation on Tourism Development in the Province of Sullana, 2025 (#457)

Authors

Vargas Vásquez, Tatiana

Cruz Ruiz, Ingrid

Barinotto Roncal, Patricia

Agurto Ruiz, Karla

Abstract

The present research work aimed to determine the impact of artisanal innovation on the tourism development of the province of Sullana, year 2025, because it was observed that some artisanal sectors presented a positive impact on the tourist development of the locality in which they made use of their resources and strategies to obtain good results. This research was of a basic type of non-experimental design, cross-sectional and descriptive scope, with a study population of the two associations "Perú Para el Mundo" and "Manos Creativas" made up of 42 artisans from Sullana. As a data collection technique, a Likert scale survey was used, which resulted in a significant relationship (sig. <0.01), very low positive, between artisanal innovation and the tourism development of the province of Sullana, with a Spearman coefficient of 0.035. In conclusion, it was found that the impact of artisanal innovation on tourism development in the province of Sullana had a very low positive relationship, with the coefficient of determination (R² = 0.067) representing only 6.7%. This suggests a very low degree of dependence between artisanal innovation and tourism development in the province of Sullana. Keywords: Innovation; Tourism Development; and Artisan Sector.