Project management for the development of a website for a Hotel (#1063)

Authors

Ugarte Concha, Angel Roland

Lewis Zúñiga, Patricio Federico

Trillo Espinoza, Verónica Margarita

Márquez Tirado, Victor Samuel Damaso

Camargo Riega, Alberto Vittorio

Abstract

This article declares the main objective to implement and develop a website for the Hotel, in order to increase reservations and improve its competitiveness. The RUP methodology was used, which organizes personalized tasks and responsibilities according to business needs. The project included website prototype development and SWOT analysis, as well as marketing strategies and local partnerships. Likewise, the EDT was carried out that identifies the work packages. The proposal to implement an automated reservation system seeks to improve reservation management, reducing errors and optimizing the customer experience. A 15% growth in web booking revenue was projected in the first quarter of 2024. The initiative turned out to be economically viable, with projected revenue of S/772,850.00 against an initial investment of S/20,016.00, ensuring its long-term sustainability.