NeuroAI Startups: Emotional Data as a Business Model (#104)

Authors

Acuña Acuña, Edwin Gerardo

Abstract

This article presents the notion of NeuroAI Startups, a nascent industry where emotional data supports creative business models. These firms use artificial intelligence, neurotechnology, and biometric emotion tracking to provide substantial solutions in mental health, human resources, education, and marketing, closely associated with the Artificial Intelligence track. By prioritizing Digital Transformation, these firms enable the restructuring of traditional sectors via the incorporation of technology such as brain-computer interfaces, machine learning, and real-time sentiment analysis. Their proficiency in technology is seen in the innovative use of wearables and emotion-sensing devices inside complex social and professional environments. This research analyzes, from a Business Model and Intrapreneurship perspective, the transformation of emotional data into scalable, user-focused solutions that prioritize empathy and customized experiences. These companies use Design Thinking as a core development framework, ensuring that human needs drive innovation processes. The report highlights Market Impacts, indicating that emotional intelligence is becoming a competitive advantage. By incorporating affective computing into corporate strategy, NeuroAI enterprises are redefining industry standards and client interaction, positioning themselves as pioneers in emotionally intelligent innovation. This study enhances the connection between technology entrepreneurship and emotional and cognitive characteristics, providing strategic insights for firms and education prepared for the future.