INNOVATION AND COMPETITIVENESS: CASE OF THE GAMARRA COMMERCIAL EMPORIUM, LIMA - PERU (#722)

Authors

Balvin Azaña, Román Junior

Peceros Pinto, Benigno

Robles Fabián, Daniel Amadeo

Nuñez Morante, George David

Abstract

Medium and small textile enterprises (SMEs) in Peru are important for the country's industry and economy, since they represent the largest percentage of formal companies, and generate a large contribution to formal employment and gross domestic product (GDP). Innovation in Peru is only applied by 53% of them, of which only 50% have positive results, generating productivity and quality gaps, cost overruns and vulnerability. The low competitiveness of Peruvian MYPES makes them weak and fragile in the business environment, both associated with the slow implementation of innovation. In this sense, the study aimed to analyze the influence of organizational innovation on competitiveness in textile MYPES in a commercial emporium in Lima. It is an empirical study of associative strategy with predictive design whose participants were 385 owners or legal representatives of companies in the sector. The instruments used were developed for the study, whose psychometric analyzes indicated that they had evidence of validity and reliability. It was found that there is a positive and significant influence of organizational innovation on competitiveness. Likewise, the dimensions of product and process innovation positively and significantly influence organizational competitiveness.