Exploring the Relationship between Artificial Intelligence and Sales Management in Small Hardware Companies of Perú (#491)

Authors

Castillo Montalván, Luis Felipe Raúl

Abstract

The main objective of the study was to analyze the relationship between the use of Artificial Intelligence (AI) tools and Sales Management in six small businesses selling hardware items in Chiclayo, Peru, during the year 2023. The research was designed as quantitative. correlational, with a cross-sectional analysis. Using a sectional and non-experimental approach, 48 workers at these companies were surveyed to achieve the desired results, all of whom used some type of artificial intelligence algorithm to support sales prediction. The surveys applied used a Likert scale from 1 to 5 to evaluate the impact of AI tools on three key dimensions of Business Management: Innovation, Effectiveness and Competitiveness. The results showed a significant relationship and a moderate positive correlation between the use of AI tools and sales management, indicating that the implementation of these technologies has a notable impact on sales performance, although sales management in The hardware companies surveyed are at a mostly average level. . The adoption of AI technologies represents a promising opportunity to achieve optimal levels of management. Companies that invest in these technologies can expect significant improvements in innovation, efficiency and competitiveness, better positioning them to meet the challenges of the modern market.