Positioning Analysis of the Gran Bolivar Hotel in the City of Trujillo of the City of Trujillo, 2022

Authors

Gamboa Avalos, Mariela Patricia

Wong Aitken, Higinio Guillermo

Calvanapón Alva, Flor Alicia

Abstract

The objective of this research work is to determine the positioning of the Gran Bolivar hotel in the city of Trujillo, 2022. Well, it has been seen that companies such as the hotel sector are not well positioned; since there are shortcomings in some of its attributes, after conducting the study it is determined that the Gran Bolivar hotel is positioned in second place with respect to the 3 hotels that are direct competitors, with a valuation by the guests, concluding that it does not have good quality service, being a disadvantage for its positioning, regarding its location, it is very well valued since the hotel has a central location and this facilitates its mobilization, this being an advantage; The image of the Hotel Gran Bolivar is not good because of its old design, however, there are guests who would like it to become a modern hotel; regarding its size, it is concluded that its facilities are small and only 24% of the guests indicated that it is Very Good, which is a low percentage to be considered as the best hotel; finally, according to the attribute of cleanliness, it is determined that the Hotel Gran Bolivar presents difficulties, since the rating of the guests was quite low. This means that a large number of guests are not satisfied with this attribute