Social Networks and their Impact on the e-Commerce e-Commerce of SMEs in the Footwear Sector: A Systematic Systematic Review between the Years 2011-2021

Authors

Aranda Cruzado, Jimena Danae

Bendezu Guerrero, Freddy Benyamin

Quispe QuiÑones, Heder Marino

Valderrama Puscan, Marlon Walter

Llaque Fernández, Grant Ilich

Calvanapón Alva, Flor Alicia

Abstract

The present systematic review presents and analyzes several studies referred to the impact of social networks on the ecommerce of MSEs in the footwear sector, the general objective of our research is to determine the topics related to the impact of social networks on the e-commerce of MSEs in the footwear sector that have been elaborated during the last 10 years by researchers through a review and analysis of the selected articles. The databases used in the search for the studies used in the work are Scopus, SciELO, DOAJ and CORE; the inclusion and discard criteria of the work were chosen in order to be able to obtain studies that allow the elaboration of a precise, concrete and quality research, these articles must have been published within the years 2011-2021. In conclusion, it was identified that the topics related to the impact of social networks on the e-commerce of MSEs in the footwear sector that have been elaborated during the last 10 years by researchers are: "Social networks in companies", "Media", "Influence of consumers in social networks", "E-commerce in companies" and "Social networks and e-commerce". The limitations of this work were that the studies analyzed do not focus on digital instruments or tools for footwear e-commerce, new emerging means of payment in e-commerce, and consumer styles present in e-commerce.