City Branding For Local Tourism Development. A Systematic Review Of The Literature Between 2012 - 2022

Authors

Alvarez Vigo, Ana Lucia

Loyola Morales, Fátima Cristina

Guevara Perez, Ronald

Llaque Fernandez, Grant Ilich

Abstract

The present study had as a research question: How the city brand contributes and promotes the tourist development of the localities between the years 2012 - 2022? Initial starting point to identify how the city brand promotes the tourist development of the localities, making a systematic review of the literature between the years 2012 - 2022. The search engines and databases Dialnet, ProQuest, Redalyc, Google Academy and Scielo; from which a total of 27 articles were extracted that met the inclusion variables (scientific journals, systematic review articles, taking into consideration Spanish as a language and the delimitation of years that range between the years of 2012 to 2022; studies that have the predetermined keywords, compiled from specialized databases for research and reliability, as well as the incorporation of their review and approval status). Based on this, as a result of the investigation, it was possible to publicize the impact of the application of a city brand as a differentiating marketing strategy of attributes to promote the tourist development of a locality