SUPPORT PROGRAM FOR ENTREPRENEURSHIP IN VULNERABLE AREAS
Read ArticleDate of Conference
December 6-7, 2022
Published In
“Exponential Technologies and Global Challenges: Moving toward a new culture of entrepreneurship and innovation for sustainable development”
Location of Conference
Virtual Edition
Authors
Arraut Camargo, Luis Carlos
Baquero Castillo, Lorena Esther
Meza Gomez, Lidia Esther
Diaz Barrios, Ronaldo Andres
Abstract
Entrepreneurship and innovation hand in hand with the digital world manage to be beneficial for the community, both for those who work in it, and those who use the products or services provided by them. The program carried out for young people from the Nelson Mandela neighborhood covers all this knowledge, which was used by the young people who benefited from the program and the entrepreneurs in the area, in such a way that they were able to develop a digital marketing strategy for these same ventures, in order to be presented through a PITCH to different entrepreneurs of the company TenarisTuboCaribe.