A meta-analysis of Nanostores: A 10-year assessment.

Authors

Ortega-Jiménez, Cesar H.

Amador-Matute, Andrea

Parada López, Jennifer

Zavala-Fuentes, Dania

Sevilla, Sandra

Abstract

The effect of nanostores, i.e., small traditional, disorganized retailing, composed of millions of independent family-owned businesses, on consumer-packaged goods (CPG), has been studied in the existing literature, but results remain mixed. Therefore, it is important to provide a meta-analysis to investigate this relationship. In this study, 6 empirical journal articles published over the past 11 years have been reviewed and evaluated through a meta-analysis. The results reveal that nanostores are positively related to CPG. This study provides the first publication of meta-analysis on this relationship, which will contribute to the knowledge of practitioners and researchers to solve engineering problems and improve performance in nanostores and CPG, as well as to contrast nanostores to alternative retailing that are more modern and organized, such as convenience stores and supermarkets. This area of knowledge is new, so it is key to select, evaluate and statistically synthesize the available evidence, by also achieving significant methodological value applied