CONSUMER INSIGHTS AS DETERMINING FACTORS OF CUSTOMER LOYALTY IN LOGISTICS COMPANIES IN CALLAO (#606)
Read ArticleDate of Conference
July 15-17, 2026
Published In
"Engineering without Borders: Artificial Intelligence, Knowledge, Innovation, and Alliances for a Future from the Americas"
Location of Conference
Santiago (Chile)
Authors
Carrasco Ipanaque, Jorge Luis
Medina Gamero, Aldo
Abstract
This research aimed to determine the relationship between consumer insight and customer loyalty in logistics companies in Callao. The methodology employed was correlational, with a non-experimental, cross-sectional design. A 31-item Likert-type questionnaire was used as the data collection instrument, administered to a sample of 152 employees from logistics companies in Callao. The results showed no significant relationship between the two variables. In conclusion, logistics companies in Callao prioritize other factors, such as job completion, punctuality, and service quality, over considering customer preferences.