Beyond Functional Engineering: Influence of Consumer Values on Digital Wallet Adoption for User-Centered Design (#524)

Authors

Palomino Tamayo, Walter Martin

Bendezu Llanos, Cynthia Milagros

Abstract

The use of digital wallets has expanded as an efficient solution for payments and transfers; nevertheless, their adoption faces barriers that extend beyond functional and engineering aspects. This study analyzes how consumption values influence adoption intention and the perception of security in the use of digital wallets. The theoretical framework employs conditional, emotional, epistemic, functional, and social values from Sheth’s theory of value. Through experiments, the results show that user values explain adoption intention and the perception of security. The findings highlight the need for technological design and digital innovation to integrate human and contextual dimensions to achieve effective adoption of digital financial ecosystems