Business intelligence tools and performance of the agricultural export sector: Analysis carried out in agricultural export companies. (#325)

Authors

Zeta Berrú, María De Los Angelez

Aniceto Duran, Jhossy Armando

Apon Trelles, Miguel Humberto

Abstract

Business intelligence is key to identifying opportunities and improving the performance of agricultural export companies. The main objective of this research is to evaluate how the use of business intelligence tools influences the export performance of a company in the city of Piura. The research adopts an applied methodology with a quantitative and correlational approach. A virtual questionnaire with a Likert scale was administered to a sample of 45 people. The results show a strong positive correlation (r = 0.700; p < 0.001), demonstrating that research, analysis, and exploration using business intelligence tools improve the company's export performance..