Market research and value-added products: an analysis applied to the Canadian (#299)
Read ArticleDate of Conference
July 15-17, 2026
Published In
"Engineering without Borders: Artificial Intelligence, Knowledge, Innovation, and Alliances for a Future from the Americas"
Location of Conference
Santiago (Chile)
Authors
Namuche Gallo, Camila Andrea
Ruiz Atarama, Cristina Ivone
Cordova Cordova, Kelly
Abstract
This study analyzes how market research influences the export of Peruvian value-added food products to Canada, highlighting its role in consumer understanding and strategic decision-making. Using a qualitative approach with expert interviews, it seeks to identify opportunities and strategies to strengthen international competitiveness. This is based on theories of competitive advantage, gradual internationalization, and business innovation.