Technological Adaptability and Digital Transformation in Nanostores: Empirical Evidence from Honduras (#2359)

Authors

Flores-Juanez, Karla María

Acevedo-Amaya, Mario Roberto

Abstract

Abstract— This study analyzes the levels of digital transformation (DT) and technological adaptability (TA) of nanostores in Honduras and examines the relationship between both constructs. A quantitative, non-experimental, cross-sectional, correlational design was applied using a structured questionnaire administered to 486 retail establishments. The analysis covered dimensions related to the use of digital technologies, payment methods, inventory management, customer and supplier management, and responses to competitive and technological changes. Results indicate low levels of digital transformation, mainly concentrated on the basic use of social networks and messaging applications, and moderate levels of technological adaptability. Spearman’s correlation reveals a positive and statistically significant association between DT and TA (ρ = 0.465, p < 0.001), suggesting that higher adaptability is associated with greater digital transformation. Limited digital skills and structural constraints hinder effective technology use in these small businesses. The findings provide empirical evidence to inform digital inclusion strategies, training programs, and public policies aimed at strengthening micro-retail in emerging economies.