Behavior and Management in events. A study of Motivations and Loyalty in religious events (#1483)

Authors

Carvache-Franco, Mauricio

Carvache-Franco, Orly

Carvache-Franco, Wilmer

Robayo-Cabrera, Glen

Abstract

This study focused on pilgrimages as a form of religious tourism and aimed to achieve the following objectives: (i) to identify the main motivational factors of religious events centered on pilgrimages; (ii) to analyze the motivational dimensions that predict satisfaction in pilgrimage-based religious events; and (iii) to examine the motivational dimensions that predict loyalty in pilgrimage-based religious events. The study was conducted during the pilgrimage to the Virgin of Chaguaya in Bolivia. The sample consisted of 384 tourists surveyed in situ. The statistical techniques used included Factor Analysis and Multiple Regression. The results revealed four motivational dimensions: Tourism and Escape, Religious Experience, Belief Experience, and Shopping. In addition, specific motivations influencing satisfaction and loyalty among participants in religious events such as pilgrimages were identified, particularly the motivational dimensions of Religious Experience and Belief Experience. These findings contribute to planning and management guidelines for organizers of religious events and provide insights for academic literature