Collaborative factors that drive the implementation of sustainable strategies in companies in the hotel sector in Peru (#1421)

Authors

Ramirez Asis, Edwin Hernan

Olivera Angeles, Cinthya Soledad

Napan Yactayo, Ana Cecilia

Medrano Acuña, Walter

Villanueva Calderón, Juan

Abstract

Sustainable strategies in the hotel sector have become essential not only for improving competitiveness but also for contributing to the well-being of the environment and society. This research sought to examine the influence of collaboration on the implementation of sustainable practices, aiming to establish that its impact is transmitted through employees' pro-environmental behavior. Using a sample of 294 hotel workers from Lima, Trujillo, and Huaraz, this study estimated a structural equation model to evaluate direct relationships and mediating effects. The findings indicate an excellent model fit. In particular, it is worth noting that pro-sustainability leadership (β = 0.632), green HR management (β = 0.597), interdepartmental coordination (β = 0.495), and integration with suppliers (β = 0.478) had significant effects on pro-environmental behaviors (representing 58.6% of the variance; R² = 0.586). Second, the relationship between employees' pro-environmental behavior and the implementation of sustainable strategies was direct and stronger (β = 0.611), explaining 68.3% of the variance (R² = 0.683). Furthermore, the study supports the mediating role of employees' pro-environmental behavior; both pro-sustainability leadership and green HR management influence the implementation of sustainable strategies (indirect effects: β = 0.442 and β = 0.439). These results reveal that sustainability is integrated through a collaborative capacity that connects strategic intent with daily operations and practices.