Business Intelligence and Strategic Planning in a peruvian commercial company (#971)

Authors

Salazar-Santillan, Katherine Abygail

Pezo-Perez, Paul Joiner

Vargas-Merino, Jorge Alberto

Abstract

This study provides valuable insights into the role and significance of technology in business functions, establishing a solid foundation for future research and improvements in management systems. The main objective was to examine the relationship between Business Intelligence and Strategic Planning in the company Productos Básicos del Mercado S.A.C., located in Camaná, Peru, in 2024. The study employed a quantitative approach with a non-experimental, correlational design, utilizing surveys and administering a 22-item questionnaire to a census sample of employees. The results revealed a significant relationship between business intelligence and strategic planning, indicating that greater utilization of business intelligence in areas such as innovation, information systems, and decision-making is positively associated with strategic planning. This relationship supports the development of strategies that enhance the company's competitiveness in the market. Consequently, business intelligence contributes to the optimization of strategic planning by maximizing resources, aligning objectives, and strengthening the company’s adaptability in dynamic environments