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Influence of the logistics chain on customer satisfaction in Asian digital platforms 2018-2023: literature review (#861)

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Date of Conference

July 16-18, 2025

Published In

"Engineering, Artificial Intelligence, and Sustainable Technologies in service of society"

Location of Conference

Mexico

Authors

Javier Huancacuri, Mayra Medaly

Miñano Rua, Alejandra Del Pilar

Oria More, Jose Antonio

Lizardo Balarezo, Juan Fernando

Matallana Farfan, Gonzalo

Napa Alva, Rosario Del Pilar

Abstract

Proper supply chain management is relevant to achieving and maintaining high levels of customer satisfaction. This article with a qualitative approach and with PRISMA methodology seeks to analyze the influence of the supply chain on customer satisfaction on Asian digital platforms in China, India and Japan

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