Artificial intelligence and its influence on business management (#818)

Authors

Sologuren Hernández, Víctor Steven

Ravello Huamán, Raúl Martin

Ginés Otárola, Hovanna Clotilde

Chacaltana Pasache, Martha Graciela

Abstract

Artificial intelligence has become a fundamental pillar for business management, its growing relevance forces organizations to adapt and integrate it into their processes, ranging from innovation and operational optimization to improved interaction with customers and prediction of needs in the supply chain. This study aims to perform a critical analysis of the influence and benefits derived from the implementation of AI in companies. The systematic literature review focuses on papers published from 2018, selecting 15 relevant articles. To ensure the quality and relevance of the included research, clear inclusion and exclusion criteria were established, allowing a comprehensive understanding of the relationship between AI and business management. The methodology used follows the guidelines of PICO and PRISMA strategies, which made it possible to filter open access documents. The results obtained validate the objective of the study, showing that the implementation of AI in different business sectors should be done gradually, in synergy with staff training. This approach not only impacts profitability, but also facilitates the path to business maturity. In addition, the countries leading these initiatives, the types of AI most used by organizations, the methodologies applied and the benefits in different business areas were identified. In conclusion, this review reinforces the importance of integrating AI as a key strategic element to drive innovation and sustainability in the global business environment.