INNOVATION AND LEADERSHIP AS DRIVERS OF COMPETITIVENESS: AN EMPIRICAL ANALYSIS IN THE TEXTILE MYPES OF GAMARRA, LIMA - PERU (#803)

Authors

Balvin Azaña, Román Junior

Peceros Pinto, Benigno

Valdivia Arenas, Carmen Rosa

Robles Fabián, Daniel Amadeo

Nuñez Morante, George David

Abstract

Innovation, leadership and competitiveness are fundamental pillars of Peru's textile medium and small businesses (SMEs), which are important for the country's industry and economy, since they represent the largest percentage of formal companies, and generate a great contribution to formal employment. However, MYPES face low competitiveness, derived from their limited capacity to implement innovative processes, develop effective leadership and adapt to dynamic business environments. The Peruvian textile sector, concentrated in the Gamarra Commercial Emporium, has been affected by these challenges, with a 20.6% drop in its post-pandemic production. Therefore, this study analyzes the influence of organizational innovation and leadership on the competitiveness of Gamarra's MYPES, considering its potential to boost profitability, productivity and business sustainability. The study carried out is an empirical study of associative strategy with predictive design whose participants were 385 businessmen. The instruments used were developed for the study, whose psychometric analyzes indicated that they had evidence of validity and reliability. At the end of the study, it was found that there is a positive and significant influence of organizational innovation and leadership on the competitiveness of the companies analyzed.