Technological Innovation and Business Competitiveness in Peruvian Microenterprises: An Empirical Analysis from a Regional Perspective (#1939)

Authors

Flores-Vilcapoma, Luis Ricardo

Aliaga-Miranda, Augusto

Raqui-Ramirez, Christian Efrain

Sánchez-Solis, Yuri

Chávarry-Becerra, Wilmar Salvador

Huaroc-Ponce, Nilton Marx

Dueñas-Carbajal, Angel Raúl

Abstract

This study analyzes the relationship between technological innovation and business competitiveness in microenterprises in the central region of Peru. It is based on the premise that the incorporation of technologies, the provision of qualified human resources and the implementation of quality control systems are key factors to improve the performance of these organizations in a challenging environment. The data were analyzed using inferential statistics, specifically multiple linear regression, to evaluate the impact of the dimensions of technological innovation on business competitiveness. The results reveal that the adoption of new technologies is a key determinant of productivity and product quality, suggesting the need for business strategies aimed at digitalization. Furthermore, a positive and significant impact of human resource provision (0.240 to 0.264, p < 0.001), quality control systems (0.259 to 0.309, p < 0.001) and information and communication technologies (0.283 to 0.310, p < 0.001) on product quality, productivity and performance was identified. performance in the market. It was also confirmed that companies that invest in the training of their human capital and in the implementation of quality standards achieve a better competitive positioning. The model specification analyzes ensure the validity of the findings, by not presenting problems of heteroskedasticity, autocorrelation or specification errors. This study not only contributes to academic development on the competitiveness of microenterprises in regional contexts, but also offers an empirical basis for the formulation of business strategies and public policies that promote the sustainability and growth of the sector in the central region of Peru