Use of Business Intelligence in Startups (#1866)

Authors

Ramonda, Carlos Alberto

Abstract

The management of information in organizations is key to gaining competitive advantages, driving the development of tools and methodologies focused on data analysis, such as Business Intelligence (BI). This study analyzes the use of BI tools in startups in Córdoba and their impact on decision-making. It establishes three objectives: (1) identifying the BI tools used, (2) recognizing the main challenges in their implementation, and (3) analyzing their influence on decision-making processes. Through a quantitative approach, a survey was conducted among Córdoba-based startups to assess BI adoption and its challenges. The results indicate that 45% of startups have adopted these tools, reflecting a growing awareness of their importance. Microsoft Power BI is the most widely used platform, with 85% of respondents favoring it. The main barrier to BI adoption is the lack of training, highlighting the need for educational strategies to improve its use. Other challenges include a lack of awareness, budget constraints, and technical limitations, emphasizing the importance of adaptive approaches based on each company’s reality. Finally, 10 key factors are identified to guide BI adoption in startups, proposing strategies to overcome the detected challenges. These findings underscore the importance of strengthening training and improving access to BI tools to enhance decision-making in Córdoba’s startups.