The challenge of motivating generation Z's tech talent (#1795)

Authors

Palmieri, Josefina Elizabeth

Carrizo, Nancy Alejandra

Abstract

The turnover of technology personnel is becoming increasingly common in organizations, impacting various aspects such as the loss of specialized knowledge, job dissatisfaction, and hidden costs. This study analyzes the factors that motivate Generation Z, who have recently entered the labor market, within the IT department of a company in Buenos Aires, Argentina. The research is descriptive and based on an empirical case study, aiming to identify key motivational factors to develop effective strategies for talent acquisition and retention, thereby preventing a loss of competitiveness. The results highlight the importance of salary, recognition and professional development, work environment, flexibility, and the balance between personal and professional life as the main motivational factors for generation Z.