Customer orientation and value generation in a vehicle monitoring company Trujillo (#1352)

Authors

Silvestre Ruiz, Tatiana Lizbeth

Valdiviezo Valdiviezo, Kevin

Aguilar Aragón, Nancy Deifilia

Abstract

The instructions give the basic guidelines for preparing papers for the LEIRD conference proceedings adapted from the IEEE 2-Colum The main objective of the research was to determine the relationship between customer orientation and value generation in a vehicle monitoring company in Trujillo 2024. It was an applied research, with a quantitative approach and a correlational, non-experimental design. The population was 220 clients of the company, the sample consisted of 140 clients, who answered a questionnaire, 8 questions for client orientation and 8 for value generation. The results indicated that there is a strong positive correlation (0.790), the significance level was less than p=0.05 between customer orientation and value generation, suggesting that greater customer orientation significantly improves the perception of value. In addition, it was found that 33.6% of the respondents consider customer orientation as “good” because they have personalized attention, while 22.9% perceive it as “bad”, implying areas for improvement. In conclusion, the study confirms that an effective customer orientation contributes to increase the generation of value in the company.