Datamart Application in Decision Making for Exporting Companies In La Libertad, Perú (#1096)

Authors

Vargas Rios, Brandok Leoncio

Guarniz Castañeda, Diego Ronaldinho

Castillo Dominguez, Pedro Gilmer

Abstract

The implementation of a Datamart application for decision making in export companies in La Libertad, Peru. With the recent inauguration of the Chancay Multipurpose Port, an increase in competition and market complexity is expected, which requires more efficient management of export-related data. The lack of tools that centralize and present key information makes it difficult for companies to make decisions, reducing their competitiveness in a dynamic global environment. In this context, the implementation of Datamart is proposed as a key component within a Business Intelligence (BI) strategy. The study uses a quasi-experimental design to measure the impact of Datamart on the efficiency, reliability, and accuracy of decision making. The results show a significant improvement in the efficiency of time to obtain information, as well as in the reliability and accuracy of the data used for strategic decision making.