The ChatGPT Application: Perceptions of University Communication Students from Ecuador and Peru (#554)

Authors

Alarcón Llontop, Luis Rolando

Lomas Chacón, Pablo

Cruz Páez, Pamela

Torres Mirez, karl

Paspera Ramírez, Sindy

Abstract

The purpose of this research was to determine, within the framework of the concept of digital interconnection, the perception of university students of communications about the artificial intelligence (AI) application ChatGPT in academic terms. The study was approached from the inductive method, in basic typology and exploratory scope, in a design that was assumed to be non-experimental, and that is sheltered under the positivist paradigm and its quantitative approach. The technique used was the survey, which was operationalized in an online questionnaire. The instrument was constructed based on two previous studies: one qualitative and the other quantitative by the same authors, although directed at teachers, with 25 questions on an equal number of indicators corresponding to five dimensions: knowledge and use, advantages, disadvantages, challenges, and needs. The sample was defined by convenience and included a non-finite population of university students from communication faculties in Ecuador and Peru, with a total of 464 participants. The results show that, in general, they admit knowing ChatGPT at a regular level and use it little; a third see regular advantages and in the same proportion see few disadvantages; almost half believe that the application poses challenges and a little less see needs to be covered in order of regular. It is concluded that Peruvian and Ecuadorian university students of communications have a singular unequal expectation in ChatGPT, but in a panorama of opportunities, they open the door to its use, although demanding academic, technical, operative, and human attentions from themselves, their teachers, and the supplier market in a techno-ethical context.