Perception of University Students Regarding the Corporate Reputation of a Private University in the City of Trujillo. (#334)
Read ArticleDate of Conference
July 17-19, 2024
Published In
"Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0."
Location of Conference
Costa Rica
Authors
Jurado Rosas, Adolfo Antenor
Barinotto Roncal, Patricia Ismary
Leon Mantilla, Ricardo Miguel
Delgado Almendras, Dhayana Esther
Polo Pereda, José Renato
Castañeda Nassi, Jose Alfredo
Peña Pazos, Gladys Ligia
Abstract
This research aims to assess university students' perceptions of the corporate reputation of a private university in Trujillo. Utilizing the REPTRACK Model, it explores students' views on the university's services. The study, with a mixed approach and descriptive scope, involved 264 students from Trujillo. Methods included a questionnaire and a Focus Group. Results indicated average ratings in Citizenship, Work, and Integrity (Rs=3.4), while Finance scored lower (Rs=2.99), suggesting economic management issues. However, Innovation scored higher (Rs=3.55), indicating adaptability. The Focus Group identified a medium-low reputation, affected by administrative and academic issues, but noted positives like infrastructure quality and flexible payment options for extracurricular activities. Overall, students' evaluation of the university's reputation is neutral.