Entrepreneurial Intention Towards F Commerce in Southern Bolivia: A Study Via Structural Equations (#924)
Read ArticleDate of Conference
July 19-21, 2023
Published In
"Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development"
Location of Conference
Buenos Aires
Authors
Loaiza-Torres, Jose
Apaza-Coro, Omar
Carvache-Franco, Orly
Miranda-Azurduy, Franz
Mendoza-Osuna, Mauricio
Carvache-Franco, Mauricio
Carvache-Franco, Wilmer
Abstract
The intention of young people to undertake can be important to contribute to the development of the economy of a country, in this sense, the objective of the present investigation has been to determine the relationships of the latent variables that influence the entrepreneurial intention towards f commerce. , for which a quantitative methodology was applied via PLS-SEM structural equations. A questionnaire was applied to 100 young people between the ages of 16 and 29 who live in the southern region of Bolivia. The results explain that the intention to form a company using Facebook is explained by 65.2%, being the variable that most influences the attitude, followed by the variable subjective norm and in third place the behavioral control. The main contribution of the research is the identification of the main variables that influence the intention to undertake f commerce, generating useful information to formulate strategies either from the public or private sphere to promote the creation or strengthening of businesses using the social network facebook