Web system and sales management in technology companies (#458)
Read ArticleDate of Conference
July 19-21, 2023
Published In
"Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development"
Location of Conference
Buenos Aires
Authors
Chumpitaz Caycho, Hugo Eladio
Espinoza Gamboa, Ericka Nelly
Mendoza Arenas, Ruben Dario
Espinoza Cruz, Manuel Alberto
Abstract
The objective of this study was to know the relationship that exists between the web system and sales management in technology companies, through a systematic review between 2017 to 2022. Databases such as Scielo, Scopus, Ebsco and ScienceDirect were used for the study. The search for empirical studies in allowed the identification of 30 scientific articles directly related to the variables web system and sales management, the Prisma methodology was used; and after applying the exclusion criteria through the process in a flowchart were purged 19 studies for being within the exclusion criteria. As a result, 11 scientific articles were obtained for the analysis of our research. It is concluded that the companies that have implemented a web system achieved better results in sales management improving their profitability; this means that there is a significant relationship between the feasible ones because it has been found that the greater the investment in the use of these systems, the greater the sales management generating profitability. Keywords-- Web system, management, sales, profitability.