SATISFACTION, TRUST, INVOLVEMENT AND PROPENSITY TO NEW TECHNOLOGIES AS PREDICTORS OF IMPULSE PURCHASE (#1055)
Read ArticleDate of Conference
July 19-21, 2023
Published In
"Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development"
Location of Conference
Buenos Aires
Authors
Arbulú Ballesteros, Marco Agustín
Montes Ninaquispe, Jose Carlos
Guzmán Valle, María De Los Ángeles
Ramos Farroñán, Emma Verónica
Pantaleón Santa María, Alberto Luis
Pagador Flores, Sandra Elizabeth
Mogollón García, Francisco Segundo
Abstract
The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.