Value chain model oriented to social responsibility generating business competitiveness in SMEs

Authors

Figueroa Adrianzén, Hania

Garcia Rivero, Fiorella

Ovalle, Christian

Abstract

This research seeks to offer an extension of the traditional value chain of Michael Porter, to adapt it to the new era of awareness of social responsibility in SMEs. A methodology study was carried out in which it is presented as applied research with an experimental-pre-experimental design at an explanatory level with a quantitative approach. The applied statistical analysis showed in the results of the variables that there is a marked relationship between value chains and social responsibility - competitiveness in 74.5%. Likewise, in the statistical results of indicators, it was obtained that the indicator of digital social marketing reached 63% of the collections by number of observations made in the measurement in SMEs compared to the indicator of sales competitiveness that had a maximum range of 9 % and sales growth reached only 1% of collections per number. Therefore, in the present investigation it affirms that there was a positive impact on sales due to the preference on the part of the clients and the increase in the performance of the workers, also producing a differentiation in the image of the company, being a determining factor of advantage.