Advertising and promotion strategies by online media to promote the positioning of an MYPE, in Peru
Read ArticleDate of Conference
July 18-22, 2022
Published In
"Education, Research and Leadership in Post-pandemic Engineering: Resilient, Inclusive and Sustainable Actions"
Location of Conference
Boca Raton
Authors
Guerrero Guevara, Heleni Matilde
Sagastegui Cruz, Julia Otilia
Abstract
Advertising and promotional strategies by online media, has become an alternative to promote the positioning of a Mype, avoiding generating meetings or negotiations in a physical way since consumers tend to make purchases through a smart computer connected to the internet replacing the traditional form of sale, The Institute of Development and Training IDECAP, will be the subject of research, which was conducted to; Determine the relationship between digital marketing and the positioning of the Institute of Development and Training IDECAP, in the city of Trujillo, 2021. This study employed a non-experimental design of cross-sectional and causal cut, the instrument was the questionnaire, using the Likert scale. This research involves 281 respondents who have visited and participated in the institution. Thus, it is expected that the research will respond to the stated objective.