Design Of The Competitive Advantage & Strategic Plan For The Microenterprise Chepas Franciscanas In Bolivar-Colombia
Jose Bohorquez (UNIVERSIDAD TECNOLOGICA DE BOLIVAR, CO)
Kendra Perez (UNIVERSIDAD TECNOLOGICA DE BOLIVAR, CO)
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Design Of The Competitive Advantage & Strategic Plan For The Microenterprise Chepas Franciscanas In Bolivar-Colombia | ||
| Published in: | Prospective and trends in technology and skills for sustainable social development. Leveraging emerging technologies to construct the future: Proceedings of the 19th LACCEI International Multi-Conference for Engineering, Education and Technology | |
| Date of Conference: | July 19-23, 2021 | |
| Location of Conference: | Virtual | |
| Authors: | Carlos Gualdron (UNIVERSIDAD TECNOLOGICA DE BOLIVAR, CO) Jose Bohorquez (UNIVERSIDAD TECNOLOGICA DE BOLIVAR, CO) Kendra Perez (UNIVERSIDAD TECNOLOGICA DE BOLIVAR, CO) | |
| Full Paper: | #274 | |
Abstract:This article presents a proposal for the competitive advantage and strategic plan to boost the growth of the micro-enterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as non-participating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information. | ||