Design Of The Competitive Advantage & Strategic Plan For The Microenterprise Chepas Franciscanas In Bolivar-Colombia
|Published in:||Prospective and trends in technology and skills for sustainable social development. Leveraging emerging technologies to construct the future: Proceedings of the 19th LACCEI International Multi-Conference for Engineering, Education and Technology|
|Date of Conference:||July 19-23, 2021|
|Location of Conference:||Virtual|
|Authors:||Carlos Gualdron (UNIVERSIDAD TECNOLOGICA DE BOLIVAR, CO)|
Jose Bohorquez (UNIVERSIDAD TECNOLOGICA DE BOLIVAR, CO)
Kendra Perez (UNIVERSIDAD TECNOLOGICA DE BOLIVAR, CO)
Abstract:This article presents a proposal for the competitive advantage and strategic plan to boost the growth of the micro-enterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as non-participating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information.