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Metodología para Establecer los Elementos de un Modelo de Referencia de Competitividad de Manufactura en Plantas Maquiladoras | ||
| Published in: | Proceedings of the 13th Latin American and Caribbean Conference for Engineering and Technology: Engineering Education Facing the Grand Challenges, What Are We Doing? |  |
| Date of Conference: | July 29 - 31, 2015 | |
| Location of Conference: | Santo Domingo, Dominican Republic | |
| Authors: | Jared Ocampo Juan C. Hernández Antonio Vizan Desiree Tejada | |
| Refereed Paper: | #159 | |
Abstract: | ||
| Globalization has created the need for industry to rethink their strategies and processes to become more competitive and thus be able to remain in the market. To achieve this competitiveness, companies must establish manufacturing strategies that are focused on meeting the specific needs of customers. Customer needs can be modeled based on the emphasis they place on certain competing priorities. A company that understands well what these priorities are and then works to make its manufacturing strategy respond to these needs will be able to position itself positively over its competitors. This paper proposes a methodology to identify the competitive priorities of the maquiladora market as well as the dimensions that can be used to explain these target priorities. To achieve this, an extensive analysis of the literature was conducted as well as a pilot study to validate the priorities and dimensions to use as well as the proposed methodology.
Keywords—Competitive priorities, Delphi, Kappa coefficient, Kendall coefficient, Intraclass Correlation. | ||