Environmental education (EE) is a learning process that increases people's knowledge and awareness about the
environment, develops the necessary skills and expertise to address the challenges, and fosters attitudes,
motivations, and commitments to make informed and responsible decisions concerning environmental problems.
One environmental problem caused by modern society is the high generation of municipal solid waste. At the
Centro Universitario de la Costa Sur (CUCSUR), of Guadalajara University, there was a serious environmental
problem related to waste generation. In 2010, a diagnosis was made regarding knowledge and attitudes of
university students in relation to environmental problems. A survey was conducted with the collaboration of
students; there were students from the Social Service Department who participated in the survey. The results of
the survey indicate that university students consider garbage one of the main problems to be solved, and we were
able to find the causes, needs and strategies to find solutions to the problem. Based on the results of the analysis,
an EE campaign was implemented in early 2011, which included the following: radio program interviews, spots,
talks, songs, posters, meetings with teachers and students, clean up campaigns, etc. As a result of the campaign
there has been a marked increase in student participation, improvements in public spaces and a remarkable
reduction in waste generation.
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