The present investigation is of descriptive, documentary type, feasible project and cuali - quantitative, whose
purpose was to determine the variables that influence and affect the agro-industrial process from the
sustentabilidad vision. The used methodologies were oriented and the structural analysis models of and method
were supported by delphy (like tool of group consensus), which it allowed to the search and the selection of the
different variables which they affect the production of bovine cattle (cattle demand, aspects social, cultural,
environmental, political, economic aspects, legal, between others), that is to say, socioeconomic physical and
average means where the study is developed. In this investigation the selection of the variables by means of the
use of the structural analysis and software Mic-Mac will appear. For the obtaining of the variables the formation
of panels of experts in the area was necessary. The key factors selected by the actors allowed to identify the
strategic variables of the process and that they will be of support for the planning and necessary execution of
combat operations for the development of the futuribles scenes. The purpose is to reach a cattle development and
to represent a balance between the relation of the environmental and social factors, being obtained therefore a
sustainable local development.
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