The aim of this paper is to make a proposal of indicators tailored to the new reality of Venezuela's electricity
sector and current trends in the evaluation of services. We review government regulations such as the Quality
Standard of Electrical Distribution Service, theories about service quality, ISO standards and the recognized
survey of Regional Energy Integration Commission (CIER). Indicators are proposed based on the main points of
contact with the user, considering the cycle of commercial service, grouped into the dimensions of billing, care
requirements and complaints, communications and notifications and payments. Firms in this sector should guide
efforts towards a necessary transformation of their strategies to take a broader view of the meaning,
operationalization and evaluation of the quality of commercial service, incorporating in it the customer opinion
and the value of information.
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