Organizational values provide guidance to the members of the organizations to do their jobs and their
implementation will help ensure transparency in all processes that strengthen the good performance of the
organization, meeting individual and collective interests of both the organizational and Society. The research aims
to propose strategies to promote organizational values that are considered to have greater influence on
productivity, the benefit of the company, employees, customers and society. Through the hierarchical analysis
process (AHP), we obtained the assessment of values that affect productivity, resulting in greater importance,
worker safety, discipline, ethics and responsibility. It proposes a plan to promote organizational values in the
company. These actions allow improved productivity, but there must be management commitment to the
promotion, dissemination and advocacy in the implementation and execution of this set of strategies by all
members of the organization.
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