Valoración del agua embotellada para la provincia de Sechura (Perú) a partir de la iniciativa de una planta piloto que potabiliza el agua de un manantial empleando energía solar

Published in: Innovation in Education and Inclusion : Proceedings of the 16th LACCEI International Multi-Conference for Engineering, Education and Technology
Date of Conference: July 18-20, 2018
Location of Conference: Lima, Perú
Authors: Milagros B. Pasache (Universidad de Piura, PE)
Hugo Fiestas (Universidad de Piura, PE)
Eduardo A. Sanchez (Universidad de Piura, PE)
Full Paper: #248


This research allows knowing the Sector of bottled water in the district of Sechura, one of the 8 provinces of the Department of Piura-Peru. To assess by a proof of concept, water bottled obtained from the underground of Sechura has been processed and purified with filters and solar panels as a result from the Project financed by Innovate Peru-Fidecom with the Periche Company. Also, knowing its behavior with regards to the origin of the water consumed the assessment of the faucet and bottled water. The project starts because the lack of water and because the low quality of it in Sechura. Therefore, low supply in the area and high demand make feasible the initiative of extracting water from its underground. At the regional level, we are one of the countries with lower consumption per capita of bottled water. There is a great potential for demand reflected in the growth rate of more than 10% in the sector in the last five years. The market of Sechura, according to data from INEI, is comprised by 58,497 inhabitants of the urban area of 6 districts of Sechura. These constitute, by area of influence of the project, the main potential market. Research was performed to identify the consumer of bottled water in the area of influence of the Project, a representative research with 102 surveys and product tests to final users. Surveyed people were explained that the project consisted on the manufacturing of a pilot plant to sanitize the water from a spring source using solar power, a friendly system with the environment, sustainable over time using resources of the area. The trend is to use water from the faucet, mainly for cooking and hygiene, and bottled water for daily consumption featured in 20 liters bottle. Also, water studied have been performed through the People’s Protection Office to the districts of Sechura, which have set its bad quality, and this study presents with low score provided by the surveyed people. The assessment to bottled water is mainly hygiene (61%), health (56%) and taste (50%). In surveys, it is shown that users in 87% are willing to take this new proposal of bottled water. Also, they value the regional origin of water and the care for their environment in 92%. The environmental value of the water is the recognition as an essential part of the system. It constitutes an opportunity for communication and positioning for the innovative company. Therefore, it is a demand in a brand introduction phase where promoting and distribution are essential, and should be focused emphasizing in the differential features of the product to create awareness and testing of the product. The water, being a vital product for consumption, has a strong acceptance. Therefore, the put in place of policies for an integrative management of the resource by authorities and better planning are necessary as part of a governmental commitment or private initiatives, and a change in one of them impacts in the other components of the system